An organisation formed to raise awareness around mental health and the effects of childhood trauma.



‘We all have areas of our lives that are damaged, that’s what makes us human. It’s how we deal with those areas that truly makes us great.’

One of the fundamental ideas at the core of The Damaged Goods Co. LTD is the understanding that our power comes first from acceptance of the areas of our life that we know are damaged. The moment we can accept, is the moment we can begin to not only heal these areas, but turn them into the most beautiful parts of our lives. The name ‘damaged goods’ has been chosen to give power to what was once perceived as powerless, as a declaration of self awareness, to shift the narrative from:

‘A person who is regarded as inadequate or impaired in some way’


‘a person open and aware of fractures within their emotional structure, working to strengthen their foundation and future’.

Like the Japanese art of Kintsugi, often our strength, our story and our value comes from our vulnerabilities.